William Street Festival 2013

The annual William Street Festival celebrates its 5th birthday in 2013! After 4 successful years with the support of Woollarah Council, City of Sydney, and the local retailer community.

Kane Kelfkens, President of the Paddington Business Partnership comments that “In an increasingly competitive marketplace, I am pleased to see that the William Street Festival has flourished into one of the key events of the year. With the support of Woollahra council, City of Sydney council and the local retailers it is a great celebration of all things Paddington, showcasing one of Sydney’s and Australia’s unique shopping precincts.”

Lock it in your diary and come down and enjoy on Saturday the 28th of September from 10am onwards…….










Banjo & Matilda

Cult cashmere label Banjo & Matilda is a contemporary cashmere brand that adds a bit of lifestyle edge to a luxury staple. Find out why their 100% cashmere styles are favourite with celebs worldwide.

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On the day of the festival Banjo & Matilda will be having a beach party – giving away drinking coconuts and a 20% discount on all full price product for the day.

Bailey Nelson

These purveyor of spectacles draw upon timeless style and design to bring you spectacles in the finest tradition, fitted with your prescription lenses – all at a price that means you can be excited about wearing them without the pain to your hip pocket.


On the day of the festival try on specs and sunnies and have fun with the Bailey Nelson photobooth located out front of the eyewear’s very first boutique.

Katie Perry

At Katie Perry your comfort, quality and style is everything.

Katie Perry designs are an effortless lifestyle collection for comfort, style and quality in every day wear. For all shapes, sizes and ages of women. Australian made Katie Perry makes women feel beautiful in their skin and clothes.

Every purchase on the day of the festival will go into the draw to win a $150 gift voucher drawn on the day!


10 William Street

10 William Street is a bar with a penchant for crazy, raw, wild and feral Italian wines. The walls downstairs are covered in Sharpie signatures from the who’s who of vino.

Once you set foot inside, its famous heritage becomes perfectly clear. The boxy blackboard script of the wall menu, the dark interior, the bar in the distance, the accented waiters all clearly point to its big brother in Potts Point. The Paradiso bothers, Enrico and Giovanni – and their partner Marco Ambrosino have done it again – a pure gem!

On the day of the festival the boys will be doing a special Italian Hot dog for the day!


Lee Mathews

Beginning 11 years ago on the Northern beaches of Sydney, Lee Mathews started designing clothes that were an expression of what women wanted to wear- feminine, eclectic, and easy to wear. Using natural fabrics – silk, cotton, linen and wool, the collection continues to reflect a lifestyle that is both relaxed and luxurious, while never straying from it’s unique, hand-made aesthetic.

On the day of the festival Lee Mathews will be giving away a free Hand Dyed Jersey Top worth $129 with every purchase over $200 on the day (limited to one per customer).


IV Collective beach party


This new fashion boutique on William street has been created by isaac vivier designer Stacey Isaac. After her return from nearly a decade in Europe, Stacey has brought her European experiences back to Sydney opening this boutique concept store in 2012. The IV collective is a home for over 20 hand selected local and international brands for Women, Men and Kids. With fashion brands, cool accessories, luxury swimwear and kidswear, the IV collective is a one stop design emporium.

The IV collective will be having a Nikki Beach Themed summer party for the William Street Festival 2013!

To kick things off their will be a free goodie bag with all purchases full of some great freebies and gifts (while stock lasts). They will also be a raffle to win 1 of 4 products from the store. Plus spend $100 in store and go into the draw to win a $200 in store voucher!

On the day just look out for the beach out the front of the store complete with sand, deck chairs, champagne and music.   



Di Nuovo

A recycled-fashion mecca that has mint-condition women’s clothes and accessories from many top international labels including Marc Jacobs and Prada as well as local and New Zealand designers, including Scanlan & Theodore and Karen Walker.

With new clothing and accessories arriving each day, Di Nuovo is a must for any fashionista wanting a fantastic designer shopping experience.

On the day of the festival they will be offering 10% off.



Kerry Rocks Jewellery

Kerry Rocks is a unique Australian jewellery brand founded by native-Sydneysider Kerry Beard, in collaboration with her Mexican-born husband, Jose Becerra.

Melding timeless appeal with modern sensibilities, Kerry Rocks offers exclusive jewellery, handcrafted from fine metals and superior stones, each piece to be collected and treasured.

Over the last four years, Kerry Rocks has gained cult following in style circles, and the pieces are regularly featured in Australia’s top fashion magazines. The sought-after designs are testament to Beard’s and Becerra’s lifetime of travel, and their shared love of quality, artistry, and individuality.

On the day of the festival all customers who spend $100 or nore will go into the draw to win a $500 Kerry Rocks Jewellery voucher!

Adam Dixon

Adam’s dresses are a juxtaposition of old world glamour and  modern simplicity. They have elegant, feminine lines, luxurious fabrics and exquisite detailing. He is a true couturier and knows how to cut a dress to accentuate each individual woman’s figure.

Adam’s easy going, witty (some times quirky)  personality makes having a dress made by him be so much more  than just “the dress”.  Adam looks at each dress as an individual work of art and each woman as his canvas.  He insists on doing all of the consultations and fittings himself (and sometimes with Kevin). Adam feels that this is the only way to make his creations and clients look and feel truly magnificent. Adam also offers a complete couture experience where he will design your dream dress.

On the day of the festival Adam will be offering with every new bridal appointment made a free Adam Dixon classic veil when a wedding gown order is placed.


Pierre Winter Fine Jewels is proud to introduce RACHEL ZOE jewellery collection exclusive to pierre winter in Australia and now available in store  for the William Street Festival, 2013.

The first 50 customers who spend $200 or more on the day of the event will receive a free gift. In addition the crew  from Trolleyd will give you a take off with freshly mixed cocktails -so buckle up and enjoy  your take off !


White Suede

William Street will be filled with White Suede gifts!

In store White Suede will be serving San Pellegrino sparkling water and TeHana sparkling wine refreshments. All customers will receive 20% off storewide, an Aveda gift with purchase and also go into the draw to win an item of the new season collection.



The naked truth about denim

The Nudie Jeans ping pong tournament is back for 2013. At this years festival the Nudie Jeans ping pong table will be setup on street so all competitors can take centre stage.

At Nudie they LOVE JEANS, a passion they share with anyone who mourns a worn-out pair like the passing of a close friend. To them denim is like a second skin. To maintain your favourite pair Nudie Jeans will be offering free on-site repairs on your Nudie Jeans at The Repair Shop for the day of the festival only.

Les Néréides Paris

Les Nereides is a 33-year-old French brand with an incredibly whimsical and romantic universe. All pieces from this global high-end costume jewellery brand are designed in France and then made, painted and assembled by hand. The creators, husband and wife Enzo and Pascale Amaddeo, are inspired by the treasures and symbols discovered during their travelling and collecting.

On the day of the festival Les Nereides will be having 10% off on all purchases above $300 and some french guitar music to romance you all day long.

Leona Edmiston

Australia’s very own frock queen, Leona Edmiston designs for the urban, sophisticated woman. Her label celebrates the confident, urban woman. It allows women to exude their natural classic femininity, effortless style and chic, sexy sophistication.

A Leona Edmiston Frock is elegant, versatile and ageless and will take you from ‘Office to Opera’ with ease.

On the day of the festival the Leona Edmiston store will be offering all champagne on arrival, personal one-on-one styling sessions and 10% off all purchases made on the day.

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William Street Festival 2014 date annouced!

The annual William Street Festival celebrates its 6th birthday in 2014! After 5 successful years with the support of Woollara Council, City of Sydney and the local retail community.

We welcome a number of new retailers to the Street this year, and are looking forward to bringing some Paddington colour and style to the Festival for another great year.

Lock it in your diary and come down and enjoy on Saturday 11th October from 10am.

Tessarella House

Tessarella House is the jewellery design store of sisters Anna & Contessa Nicolaou. Specialising in custom-made fashion, bridal and evening jewellery, using the brilliance of Swarovski elements.

On the day of the festival receive a $20 store voucher with purchases to the value of $70 and over.


Thomas Hulston

Hailing from Sydney, emerging designer Thomas Hulston graduated from Whitehouse Institute of Design in 2011 and makes his design debut with a beautiful spring summer 2013/14 womenswear collection from his self-titled label.

A rarity in the present fashion industry, every piece by Thomas Hulston is made in France, a country in which he spent most of his teenage years visiting family, with his manufacturing centering from a textiles community within the city of Marseille. With an aesthetic based on quality stitching and beautiful fabrics like silk and leather, Thomas has created an introductory collection that showcases his passion for fine design.

On the day of the festival Thomas Hulston will be offering 10% off storewide.


Watson x Watson

The Watson sisters make the kind of pieces that are your any-days and every-days: the kind you dress up, dress down, just so long as you are dressed in them. with soft fits and clean lines, each pick of their collections is effortlessly wearable, refined and relaxed.

Behind the brand name are somer and liberty watson. One watson for liberty the other for somer, the ‘x’ a kiss, a cross of faith, and ‘x’ to mark the spot where wondering ends and hard work and inspiration take over to create something special. 

Sylvia Chan & Kelly in black white

The Sylvia Chan boutique has attracted quite a following over the years. The clientele includes simple stylish women and girls that love classical elements of refine detailing and elegant shapes. Sylvia Chan signature pieces include hand-painting in structural shapes with full volume hemlines of 1960s inspired or tapered to the knees.

For the 2013 festival Sylvia Chan will be launching a dress collaboration with young fashion designer label Kelly titled Black White.

All fashion purchases in-store on the day will be in with a chance to win a lifestyle package of ‘candy flowers and fashion’.